Visual storytelling vs basic listings

Hey everybody it’s Mikal Kelaidis with Pierside Media.

Today I want to talk about something that could be the difference between a listing that lingers on the market and one that sells quickly and for a higher price.

Visual Storytelling - most agents follow a pretty standard formula. Get some photos posted (any photos), bullet point how many bedrooms, how many bathrooms, what the square footage is, and call it good.

But here’s the thing, these listings typically blend in with thousands of other listings, offering nothing more than basic information about the house. They don't inform they don't inspire.

Now, imagine that instead of just posting the bare-minimum of listing requirements you crafted a narrative and a story that explains the lifestyle of what living in that home or living in that area might be like – a story that highlights not just features but a feeling of living in that home.

Visual storytelling does just that. It creates an emotional connection informing buyers not just of what a property is but what it could be like for them. Storytelling is what changes four walls and a roof into a home in the eyes of the buyer.

It makes your listings stand out, it makes you stand out as an agent, and it leaves a lasting impression.

If you're looking to do more with your listings, if you're looking to stand out, if you want your listings to captivate and convert, then visual storytelling is your answer.

At Pierside Media, we specialize in creating stories that sell.

Let's work together on your next listing to create an experience that your buyers will never forget.

If you found this helpful or if you enjoyed this, follow along we're going to be talking about this kind of stuff all the time.

Thanks! See you soon.